My views of agency life, and adventures!

Reach Customers, Gain Leads, and Build a Business

I have seen 100′s of SME businesses and start-ups establish themselves because at some stage they took search seriously.  Having been involved in search marketing for many years, I find myself rediscovering the passion I have for this digital...

Embrace Data or Become Obsolete

“Being fast, agile and creating online content that’s affordable, yet still engaging, is the challenge all agencies face. Some clients are shifting budgets in-house, thus cutting costs in the attempt to pursue affordability and control. However, the key lies...

Engage with people that talk to your brand

Swordfish is a social listening tool that was created by Saatchi & Saatchi Synergize  social department. This tool feeds live from Radiant 6 and focuses on consumer engagement online. Swordfish was created as web analytics software only tells half the story. It’s...

Humanity needs a savior #Mandeladay

This video is incredibly moving. It’s so strange that we as leaders just sit and watch the chaos around us unfold. Famine, poverty, hunger, wars. Mankind has the ability to stop war, and to use our technology to end...