Embrace Data or become obsolete

Embrace Data or Become Obsolete


“Being fast, agile and creating online content that’s affordable, yet still engaging, is the challenge all agencies face. Some clients are shifting budgets in-house, thus cutting costs in the attempt to pursue affordability and control. However, the key lies in the amplification of content. This is often where clients fall short. Agency “war rooms” now consist of a creative director, data analyst, copywriter, digital media specialist and perhaps an ORM/search analyst.  Agencies cannot create “data less” content hoping that maximum impact with be achieved. ”

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