I have seen 100′s of SME businesses and start-ups establish themselves because at some stage they took search seriously.
Having been involved in search marketing for many years, I find myself rediscovering the passion I have for this digital medium. I have established various digital departments within Saatchi & Saatchi Synergize, but it’s search marketing that I still feel is the most impactful for businesses. As humans, we have always had the urge to search and discover – and nothing has changed in the 21st Century. Our discovery now consists of a millennial taking out his or her phone and having access to information, largely thanks to search engines.